Lashes that TOK! TOK Beauty started as a way to provide women with clean, performance driven products formulated with plant-based benefits that are simple to use. We are dedicated to developing a cruelty-free line using ethically sourced ingredients. Our products are formulated and consciously packaged with the environment in mind. We’re here to TOK about how clean beauty can be luxurious and affordable, and to help you stand out while your makeup blends in.